In short

The belief in fables causes young people to start smoking. For example, smoking would help against stress, vaping would be healthy, and quitting smoking would be easy. The Flemish Institute for Healthy Living wants to eliminate those fables and awaken a resilient and smoke-free generation.

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INFO

• Role: Screenwriter & director

• Format: Video commercial

• Client: Gezond Leven

• Production company: Wajow TV

• Date: 2020

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CLIPS

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